Villa and apartment
holiday rentals in Spain

Author: Félix Navarro
Marketing Dept.

We are in an exciting project for any company: to redesign its corporate image. We want to develop a series of articles in which we will discuss our experiences during this process.

The first of these articles is the Redesign of the Logo.

A picture is worth than a thousand words

The first question that we made was:

“What do we want to express with the new logo and do we want to achieve?”

A rain of concepts came to fore at the first meeting. Inherent ideas of our business intermingled: sun, vacation, leisure, unforgettable experiences, etc. But also marketing concepts like: recall, visual impact, economics and practicality.

“You have to create a logo consisting of something simple but with enough personality to stand out” were the words of Manuel Giner, Director of Muchosol.

Simplicity 2.0

Before getting down to work, without talking with each other, we agreed that the simplicity needed to prevail above all else.

I agree with the most designers I have worked with, that a logo should be as simple as can be. Examples such as Apple’s apple or the star of Mercedes support this theory.

But it was clear that the simplicity we were looking for should be a Simplicity 2.0.

The logo of Muchosol should be adapted to current times and to do so we follow a number of assumptions:

– A logo that is understandable.

– Apparently simple, almost childlike.

– To show sympathy.

– And in the same time, sober.

The features of the new logo

The new logo of Muchosol is an iconified logo, meaning that, is a logo in which a part of the linguistic elements are icons or images.

Its main features are:

• Large and simple fonts. We used 2 different fonts: Arial Rounded MT Bold for Muchosol letters and Delicious for .es
• The designers have used Degraded both for the inside the text and for the tables.
• Marked Stroke Network and Protection Area allowed us to establish the proportions between the elements that make up the logo and to check the “air” that we wanted to leave between, that visually wouldn’t be affected by either element.
• Next, about the color, we have chosen Institutional orange, characteristic color in recent years of Muchosol and which represents the color of the sun.

And, in the end….

……this the result!

Holidays, beach, sun, fiesta, delicious Mediterranean cuisine…. Can you ask for more?

We waited for the holiday, we made plans and we want everything to flow as we imagined.

The leave is expected to be the most pleasant time of year and therefore we must be very careful to maximize every moment. The tourism leaflets promise interesting stays, the most diverse offers, and it became difficult to choose the best variant.

Increasingly, many agencies offer all inclusive holidays, providing almost all to the tourists. But how useful is for you that all inclusive …

The main disadvantage of this type of holiday is that any activity you want to make outside the hotel is already a paid service that you lose. If you are the type who likes to explore, to taste the local specialties and change every day the landscape and atmosphere, you should choose a holiday private accommodation.

This type of system also means that you are stuck with whatever entertainment the hotel offers – which might be very good, or might be not so good. The most beautiful impressions of vacation are waiting, and it is a shame to discard them.

Booking a private villa or a private cozy apartment instead of staying in a hotel has become the perfect solution for those who yearn for just a little bit more privacy and an awful lot more freedom.

We think is very important for you to mention also about the prices. Take quick look at the hotel offers and it will not be hard to decide.
Let’s take a simple example: 4 adult persons, 7 nights in Ibiza in August. The total prices of the hotels offers may vary from 1,800 € (only the accommodation) to 10,000 €, of course, according to the number of the hotel stars. You can find on Muchosol a fancy apartment or a luxury villa in Ibiza, in the same location and the prices start from 40 € / night.

The similar example but for Mallorca, at the hotel the offer starts with 1300€ (for 2 stars hotel- only accommodation) and on our website you can find a cozy apartment starting with just 20€ per night and a luxury villa starting with 40 € / night.

On our website you can find any information you may need about each individual villa or apartment. We also can recommend you, depending of the location you choose some trips you can make, just to maximize every moment of your stay in one of our lodgings.

There is no way to compare the comfort and privacy of a private villa with the impersonal hotel room.

You have your own space – and lots of it – and you don’t have to worry about anything.Usually you have a private pool, spa, sound system and other luxuries.

Choosing a villa or a spacious apartment is ideal if you want to spend your holiday with your group of friends and also is perfect for 2 families that want to spend their holiday together.

A holiday villa or apartment offers to the guests the perfect mixture of a glamour hotel and home comfort.

Hoping that it has been a useful advice for your holiday, we wait that you to visit us on Muchosol for more information or any question you might have!

Author: Manuel Giner

A few days ago a lady from France attended our call center. She was very nervous. She found on our website an apartment in Denia (Alicante), which she liked, and which was available and at a very good price, but she didn`t dare to book it ….

After a few minutes of conversation she confessed that she has been the victim of a scam. A week before she discovered that she paid almost € 1,000 for booking an apartment which doesn`t exist.

According to this client, the alleged deception was done through Abritel, one of the best known sites of holiday homes and apartments in France. Excepting this lady, they also had other 170 affected families, and the scam is over € 2 millions.

The fraud was picked up by the French news service zdnet.fr:

http://www.zdnet.fr/actualites/internet/0,39020774,39701755,00.htm

RECOMMENDATIONS:

From Muchosol we give you a series of recommendations so that you can enjoy your holiday as safe as possible:

• Be wary of websites or ads where there isn`t an address and / or telephone number.

• The most secure means of payment are the bank transfer or the payment by credit card, since it identifies the seller.

• Insist on clear terms of engagement, which clearly specify what is or what is not included in the price (cleaning, change of clothing, etc …)

• Very cheap rentals, without a security deposit, etc … are a potential trap.

• Make sure the company which is making you the reservation is registered in the Companies House.

Also ask who will attend you in the place of your holiday if there is any problem.

Be sure to receive professional assistance.

All the accommodations that Muchosol is managing have behind an office that will attend you during your vacation. This quality policy has made our customers being satisfied and so repeating their holiday each year with us. Our rate of claims is almost nonexistent. Do not play with your vacation and trust www.muchosol.es, your specialist in holiday villas and apartments.

Call us for any inquiry at 96 353 04 51

But, what is Muchosol ?

Muchosol is the best site to book an apartment or a holiday home in Spain.

Behind this project there are more than five years of work and a team of 10 people working exclusively for an aim: make it easier for you to reserve your holiday.

We are located in the center of Valencia, and we have over 100 partner agencies in the main holiday centers.

Yes, but there are many sites, what makes you different?

In Muchosol we know how important your time is, therefore, we only show you the available accommodations on the dates of your holiday. You can choose your apartment and confirm the reservation directly from the web.

The security of your holiday is the most important and Muchosol prefers quality to quantity. We only register accommodations that obey the law and booking with Muchosol gives you always the guarantee of a local support service in the place of your holiday. Let your holiday in the hands of professionals and avoid surprises.

Our index of claims in the last years is 1 per thousand, one of the lowest in the sector. Moreover, most complaints were resolved satisfactorily within a few days.

Finally, but not less important, we have the largest supply of holiday accommodations in Spain, that can be reserved online, at best prices, because we work directly with agencies and owners.

Try our searching browser here ….

Or for example, click on the link and look for your apartment on the Costa Blanca …

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